Wine Colour Match Last updated 14 November 2026

Wine Colour Match privacy policy

Wine Colour Match has no account, no advertising and no tracking. It sends anonymous counts of which features are used, and you can switch that off.

Wine Colour Match is made by Regatta Studios. This policy covers the Wine Colour Match app.

What is collected

Anonymous usage figures, and nothing else. The app counts which of its features are used, so that I can see what is useful: opening the app, choosing a wine type, opening the comparison, the camera, the quiz or the tasting log, turning on Blind, learning a colour in the quiz, saving a wine (only whether it was white, rosé or red), exporting the log, changing the tasting terms or their language, finishing the introduction, and pressing the feedback button.

With each count the app sends a random number made for your copy of the app, a random number for that visit, the app's version and the iOS version.

These figures do not identify you. The random number is not your iPhone's own identifier and is not linked to your name, Apple ID or email address. It is forgotten if you switch the figures off or delete the app.

Never sent: the names of your wines, anything else you type, pictures, or the colours you match.

There is no account or sign-in, no advertising, and no tracking across other apps or websites. On the App Store the app's privacy label is "Data not linked to you".

Who receives the figures

They go to TelemetryDeck, an analytics service based in Germany, which keeps them on servers in the Netherlands and Germany. Nobody else receives them, and they are not sold or shared.

Like any internet service, TelemetryDeck's servers see your internet address at the moment a figure arrives. TelemetryDeck says it does not store it.

Switching the figures off

Open the gear page in the app and turn off "Share anonymous usage figures". Nothing more is sent from then on.

Nothing is sent until you have finished or skipped the app's introduction.

The camera

The app can use the camera to read the colour of the wine in your glass and suggest a match. It works only if you allow it, and you can use the app without it.

The colour is read on your phone. Pictures are never saved, and they are never sent to me or to anyone else.

What is stored on your phone

The app's own settings, such as which set of tasting terms you use, your screen brightness choice and the day you last checked your display.

Your quiz progress: which colours you have named right or wrong, so the quiz can ask more of the ones you miss.

Your tasting log, if you use it: the wine names you type in, with the vintage you choose, the colour you matched and the date.

A random number used for the anonymous usage figures, unless you have switched them off.

Apart from that random number, none of this ever leaves your device. Deleting the app deletes all of it.

If you email me

The feedback button in the app opens a new email in your own email app. The app sends nothing itself. If you send the email, I receive your email address and what you wrote, and I use them only to reply to you.

Changes to this policy

If this policy changes, the new version will be published on this page with a new date.

Contact

Questions about this policy? Email support@regattastudios.com.